PROJECT With Local TV licenses newly available in the UK License holders had to select a playout solution. A recommended vendor was offered but MADE TV, license holder for four communities felt it would hold them back. They wanted a solution that would enable them to compete on a national scale.
KEY REQUIREMENTS The playout solution had to be sophisticated but easy-to-use software, cost effective hardware was a key consideration along with the ability to scale the system and it needed a graphics solution that was professional and automated because the system needed to run on its own while the MADE TV production teams focused on developing content.
The management team decided on BroadStream’s OASYS Integrated Playout platform. “Working with BroadStream means we are truly able to compete with national broadcasters in terms of having the best and most reliable technical solutions to satisfy both the viewer and the advertiser,” said Jamie Conway, CEO at Made TV. “This is integral to the business, as our shared services model has been developed to allow local teams to focus on making great local content, so the technology simply just needs to work.”
“The OASYS playout platform enables better automation, while remaining cost efficient and agile with no costly hardware requirements and, as the license holder for multiple channels, we truly benefit from the economies of scale that the solution allows us to have”, according to Conway.