How do you make live streaming broadcasts more consumable?
We recently partnered with Broadcast Pix, a leader in Live Production and Streaming, and our first collaboration is to make their broadcasts more easily consumable. What do we mean by that? It’s really quite simple…the goal is to make any Live Streaming production easy to understand, regardless of the viewer’s screen, current situation or environment and the way you do that is by adding live captions so no matter where you are you can view and understand what’s going on.
Captions are no longer just for the deaf and hearing impaired. In a 2022 survey of 1,200 people, language learning company, Preply determined that 50% of Americans used subtitles and closed captions the vast majority of time they watched video content. The survey pointed out three key reasons for this:
- It’s become harder and harder to understand dialog on the TV. 72% of respondents sited this as one of their main reasons for using captions. Why? Multiple reaons including modern TV’s have the speakers in the back instead of the front, the audio is designed for theatrical use but being streamed as compressed audio to the TV at less quality.
- It’s just harder to understand dialog, period. Talking too fast, muddled speech, speaking with an accent, loud background music, too many people talking at once, laugh tracks, sound effects, noisy environments whether you’re at home or out in public. Ever tried to watch a program with a bunch a seven year olds running about?
- The third reason has to do with age, devices and environments. The younger generations tend to use phones, tablets and laptops with smaller screens and they also tend to watch programming in more public environments like transit or restaurants but also noise averse engironments like libraries and offices where sound would be frowned upon.
I can think of a few more reasons why captions are important. Think English as a second language, speakers that mumble, speakers that talk too fast, poor acoustics, etc. So back to our collaboration with Broadcast Pix.
Broadcast Pix is integrating VoCaption, BroadStream’s automated live captioning solution directly into the various Broadcast Pix Live Production solutions. This will provde Broadcast Pix users with a seamless, very accurate solution for live captions on every production.
VoCaption uses the most accurate speech engine available today and is offered in over 40 languages and is suitable for use in commercial broadcasting, Government and Public Access, Religious and Educational institutions, and corporate broadcasting.
Want to see more. Join us at IBC 2023 in Amsterdam we’ll be at the RAI in Hall 2, Stand B11 providing live demonstrations of a Broadcast Pix FX Hybrid with VoCaption. You can also check our our other ASR solutions that include WincapsASR, Q-LiveASR and SubCaptioner.
VoCaption is also available integrated with OASYS Integrated Playout and will also be on display at IBC2o23.