As a broadcast engineer, you focus on solving technical and operational problems. However, the reality is you probably spend a great deal of time talking with sales people and researching equipment.
Features, Benefits or Values
Most interactions are feature and benefit discussions followed by a transactional exchange of currency for products, solutions or services. I’m sure being on the receiving side of a constant barrage of feature-speak and buzz words can make you a bit jaded. Deep down, you want products and solutions that solve your problems, are reliable so you never worry about them and, if a problem pops up is supported by a company you can trust. What’s important to you is a level of understanding about the company behind the products and services. Of course, you are interested in some of the features and benefits because you don’t want to make a mistake. You want a valuable relationship with a Company you can trust and work with for many years, and this ranks much higher than a few features you may never use.
How do you discover the soul of the companies you work with? Simple, ask what their values are? Do they even know? Knowing their values describes who’s behind the company and why do they do what they do?
We think values speak louder than features and benefits. A company’s values speak to their mindset, mission and culture. In an industry where most competitors offer similar solutions, core values help separate one company from another and provide clues to help you understand what to expect after the sale.
BroadStream’s Core Values
As an organization, BroadStream strongly believes our culture and values play a key role in our success and how customers view us. We live by three core values: Integrity, Respect and Be Your Best.
- Integrity is about being transparent, honest and consistent.
- Respect for each other, our co-workers, customers and vendors.
- Be Your Best is always making an effort to do your best every day. This does not mean be “perfect”, because no one is perfect. It simply means striving to do our best everyday.
These core values guide our decision-making and day-to-day operations. We have a “no-blame” culture to ensure that everyone in the organization has a voice at the table and contributes to the discussion while feeling safe and valued. This same “no-blame” culture extends to Support as well. Often, when problems pop-up, there are several companies involved. At BroadStream we don’t point fingers but rather focus on finding a solution to the problem, whether it’s ours or not.
BroadStream’s Operational Guidance
Operationally, we follow the Lean Six Sigma principles of continuous improvement and work to improve every facet of our organization and operations. Every process and every department is evaluated periodically to ensure we are operating as efficiently as possible and that we regularly implement new processes to reduce waste and improve our internal workflows.
Reliability is Most Important
Our products and solutions are designed to provide the functionality you need but with a high degree of reliability including multiple redundancy options along with service and support to keep your system running smoothly and with minimal effort.
Others Value Values as Well
We’re not the only one’s that think core values matter. Check out these articles for more insight: Values Matter: Understanding Why Core Values are Important and What are Company Values and Why They are Important.
In a world where all of the providers deliver most of the same features, benefits and operational functionality, look beyond the shiny, new objects and dig deep to learn about the core of your future business partners. Want to learn more? Click here to reach out to us.